Good Directions Ltd Becomes a Member of the Prestigious British Watch and Clock Makers’ Guild


Good Directions Ltd is delighted to announce its membership in The British Watch and Clock Makers’ Guild, a renowned institution supporting horologists and clockmakers across the UK since 1907. This membership underscores the company’s dedication to craftsmanship, innovation, and maintaining the rich heritage of British clockmaking.


The Guild serves as a vital network, fostering collaboration among professionals and promoting the highest standards of quality and integrity in watch and clock design, manufacturing, and restoration. Its members benefit from industry representation, skill development opportunities, and access to a community passionate about horology’s traditions and future.


For over three decades, Good Directions Ltd has been at the forefront of creating bespoke clocks, roof turrets, and architectural features, serving a diverse clientele, including public institutions, private properties, and businesses worldwide. Known for blending traditional methods with cutting-edge technology, the company consistently delivers products of exceptional precision and aesthetic appeal.


“Our membership in The British Watch and Clock Makers’ Guild is a testament to our commitment to preserving and advancing the art of clockmaking,” said Alan Gingell, Managing Director at Good Directions Ltd. “We are proud to align with an organisation that shares our values of excellence, innovation, and respect for tradition.”


This partnership marks a new chapter for Good Directions Ltd, opening doors for further collaboration and growth within the horological community.

About The British Watch and Clock Makers’ Guild
The Guild is a professional organisation dedicated to supporting and advancing the interests of those involved in horology. It offers resources, training, and a community for watch and clockmakers committed to excellence and tradition.

About Good Directions Ltd
Founded in 1988, Good Directions Ltd specialises in bespoke clocks, roof turrets, and architectural features, combining traditional craftsmanship with modern techniques to deliver timeless creations.


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