Alan Gingell, Managing Director of Good Directions Ltd, 
Joins the Esteemed British Horological Institute

Good Directions Ltd is thrilled to announce that its Managing Director, Alan Gingell, has become a member of the British Horological Institute (BHI), a prestigious organization established in 1858 to support excellence in the art and science of timekeeping. This milestone reflects Alan’s dedication to advancing horology and highlights his pivotal contributions to the industry.

For more than three decades, Alan has led Good Directions Ltd to prominence as a premier designer and manufacturer of bespoke clocks, roof turrets, and architectural features. His leadership combines traditional craftsmanship with modern innovation, ensuring the company remains at the forefront of the industry while upholding the timeless principles of horological excellence.

By joining the BHI, Alan aligns himself and the company with a community of skilled professionals committed to preserving and innovating the art of timekeeping. The BHI membership also enables access to cutting-edge research, training opportunities, and industry collaboration, which will further benefit Good Directions Ltd and its clients.

“I am truly honoured to join the British Horological Institute,” said Alan Gingell. “This membership not only represents my personal passion for horology but also underscores Good Directions Ltd’s dedication to maintaining and advancing the great traditions of British clockmaking. I look forward to contributing to and learning from this distinguished community.”


The British Horological Institute is renowned for its focus on education, offering world-class qualifications in clock and watchmaking. Membership in the BHI signifies a commitment to upholding its principles of skill, craftsmanship, and technical excellence.

This membership further establishes Good Directions Ltd as a key player in the world of horology, complementing its recent affiliation with The British Watch and Clock Makers’ Guild. Together, these memberships affirm the company’s position as a leader in the design and creation of bespoke timekeeping solutions.



About the British Horological Institute (BHI)
The BHI is a globally recognised organisation dedicated to horology, offering professional training, certification, and a community for watch and clockmakers. Since 1858, it has promoted innovation and upheld the highest standards of craftsmanship.

About Good Directions Ltd
Good Directions Ltd is a leading UK manufacturer specialising in bespoke clocks, roof turrets, and architectural features. With a rich history of combining traditional techniques and modern innovation, the company serves diverse clients worldwide, including public spaces, private estates, and commercial projects.


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